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Netflix reported its first-quarter earnings Thursday, adding 9.3 million subscribers and expanding its lead as subscription streaming TV’s dominant platform.

The company now has 269.6 million global subscribers. The company said in its quarterly letter that it will stop reporting subscriber numbers beginning in Q1 2025.

Netflix reported revenue of $9.4 billion and operating income of $2.6 billion.

Netflix has been on a tear in recent months, adding millions of subscribers each quarter thanks to its consistent slate of programming, and its recent efforts to crack down on password and account sharing, as well as its push into advertising via its nascent and less expensive ad tier. In Q4, which is typically the company’s strongest quarter, it reported 13 million new subscribers.

More to come.

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