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Avatar: The Last Airbender” dropped to the No. 2 position on Nielsen’s weekly streaming rankings for Feb. 19-25 after debuting on top the week before. During its second week on the chart — its first full week of availability on Netflix — the series was watched for 1.9 billion minutes, a 25% decrease from the prior week’s 2.6 billion minutes.

Comparing last week’s Nielsen chart to Netflix’s own data suggested that “Avatar” had a more successful debut in the U.S. than in other territories. However, both companies’ Top 10s show that the series didn’t have the same staying power as other big-budget Netflix projects, which tend to increase in viewership from their opening weekends to their first full weeks of viewership.

The show did drive renewed interest in the “Avatar” IP, however: Per Nielsen, the animated Nickelodeon series that inspired Netflix’s outing saw a viewership bump during the week of Feb. 19-25, when it was watched for 575 million minutes across both Netflix and Paramount+. Though the series did not make the overall Top 10, it was the ninth most watched acquired title of the week.

More to come…



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