Warner Bros. Discovery has acquired Turkish streaming service BluTV, the company announced on Friday.
For the past three years, Warner Bros. Discovery and BluTV — Turkey’s first local SVOD service — have had a partnership that made WBD a 35% shareholder in BluTV. Since its 2016 launch, BluTV has shown rapid growth both in original content and its content library, leading to the launch of Discovery+ on the platform in 2021. In February, HBO content and kids channels were added to BluTV, giving viewers access to channels like Cartoon Network and Cartoonito, as well as award-winning shows like “The Last of Us,” “Game of Thrones” and “Sex and the City.”
“We are very excited for this new chapter,” Jamie Cooke, GM CEE of Middle East and Turkey at Warner Bros. Discovery, said in a statement. “Turkey has been an important investment territory for us for over 20 years and the acquisition of BluTV brings Turkey’s first local SVOD player into our portfolio. The combination of compelling Turkish content and a broad range of the best international series and shows from Warner Bros. Discovery is an unbeatable recipe to be locally relevant and successful. Together we bring Turkish audiences the most compelling viewing experience and expand the reach of Turkish content globally.”
Added BluTV CEO Deniz Şaşmaz Oflaz, “We are very happy that our strategic partnership with Discovery Inc., which started in 2021, has resulted in us becoming one of the Warner Bros. Discovery brands today. As Turkey’s leading local subscription video platform, we are proud that our steady growth since day one has made us a part of one of the largest media companies in the world. From now on, we will blend the best local stories we have ever presented to our viewers with the world’s best global content to curate Turkey’s strongest streaming platform and bring our most successful local stories to the world.”